Five Critical Questions to Ask Before You Start a Business in 2009
 Do You Fail Well? With many people being laid off, some are thinking about starting a business. The answer to this and four other questions help prepare a budding entrepreneur for the roller coaster ride of owning a small business. Ruth King, author of The Ugly Truth about Small Business, gives you the answers to these questions and the realities of starting and operating a small business.
Research by the Small Business Administration and others shows that most businesses don't make it past the first few years. By answering these five critical questions aspiring and current business owners can learn from the mistakes of others and avoid sleepless nights and financial nightmares. Ruth King, CEO and author of the book, The Ugly Truth About Small Business, has the skinny on company start ups and operations, and gives advice on "THE FIVE QUESTIONS TO ASK BEFORE YOU START A BUSINESS IN 2008." Perfect for a call-in advice show or interview. These questions help the budding entrepreneur have a better chance for survival.The Ugly Truth recounts 50 actual management issues, from worst case scenarios to "never-saw-it- coming" avalanches. Its no-holds-barred approach helps prevent owners from heartaches, lost friendships, and financial hardships. Unlike most business books, The Ugly Truth About Small Business deals with reality, not theory. It focuses on the issues that all business owners face, not the few glamorous success stories that will "make it look easy." Instead of empty promises, the book presents usable information, making it a must-read for all business owners, and for those dreaming about being a business owner someday. ABOUT THE AUTHORRuth King is a seasoned entrepreneur who writes from experience having owned seven businesses in the past 25 years. She is presently the Founder and CEO of Ribbon, the Internet Broadcasting Network, profitabilitychannel.com, and Business Ventures Corporation, award winning companies dedicated to helping small businesses succeed. The Ugly Truth about Small Business, won the 2006 USA Best Book Award for Entrepreneurship. Ruth is passionate about helping people achieve their goals, teaching adults to read, and running marathons. Ruth is available for radio, television, and print media interviews. Contact Brenda Bethea at 770-729-0258 or bbethea@ontheribbon.com to schedule an interview with Ruth.
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